In order to generate the best possible results
from your sales processes, it’s imperative that you do not overlook the importance of follow-up. Ultimately, if you don’t follow up, you’re losing business. Let’s take a look at how advertising works to illustrate the importance of following up.
Here’s how advertising works to illustrate the importance of following up.
Your goal when posting on social media or running advertisements is to sell your products or services. This can be accomplished through advertising and posting. People can see your offer and some may even buy immediately. On the first exposure, however, sales are usually low to nonexistent. This is because there is no connection between your brand and the prospect.
First exposure is like saying
“Hey … check out our stuff.” Prospects who are interested can click the link to see what you have to offer. Giving up on that first exposure is absolutely a waste of money. How come? You may have had an interested prospect. It’s also possible they were busy. Perhaps they were looking for information. They might have even been doing some comparison shopping.
They are thinking, “Hmm, this might be something I want or need,” but they are not ready to make a purchase decision. The web site you are advertising should offer more information as well as the opportunity to purchase. If the prospect is interested in receiving more information, let them know you would be happy to provide it to them. By adding the capture form to your site, you gave yourself the chance to follow up with your prospects.
They looked at your offer due to your advertising efforts and budget (both time and money). Following up is how you remind them of your offer, build rapport, make a connection, and ultimately close the sale.
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