By using email marketing, you can not only build a relationship with your customers, but also nurture leads and convert them into long-term customers.
A successful marketing strategy starts with an email list, regardless of the type of business you run. This list allows you to share your story, promote your business, and showcase your products, all while turning subscribers into paying customers.
In order to attract potential customers, online businesses can use opt-in forms on their website, and experienced content marketers use lead magnets to generate leads. Popup forms and Facebook ads can also be combined to grow your email list.
Would you like to try what made us successful?
We will reveal how you can quickly build your email list from scratch by using two very powerful tools ( Facebook ads and pop-up forms).
1️⃣ Build a website opt-in form with your brand
Visitors can subscribe to your list and share contact information through pop-up forms while browsing your site, making them a powerful tool for audience growth. Pop-up forms are easy to add to your site, and they’re proven to work. We have actually seen list growth rates increase by an average of 51.4% after adding them.
Before you start building opt-in pop-up forms, consider the following tips:
🟣 Include a good headline that describes one important benefit that your potential customers will receive by subscribing to your email list.
🔴 Include a brief and clear description line for your subscription to increase your conversion rate.
🟠 Include only the necessary contact information, such as your name and email address.
🟢 The subscribe button should include a call to action. Use a non-generic call to action that will encourage visitors to click right away.
How to build a pop-up form in 3 easy steps
1️⃣ Create your form.
🌐 Tip | Create signup forms that are user-friendly. Let us know if you need any design tips or best practices.
2️⃣ Timing your display is important.
🌐 Tip | Your pop-up form should be timed according to the average amount of time a visitor spends on your website. If people aren’t inclined to spend much time on your site, make the form appear immediately (or with a 5-second delay). Consider a 20-second delay or scroll-based trigger when someone reaches the middle or bottom of your page if visitors tend to browse.
3️⃣ Create the code and paste it into your site’s HTML or website builder, if necessary.
🌐 Tip | You can automatically publish your pop-up form with one click if your site is connected to Aweber. Yes, I am currently using Aweber, but I believe most reputable email marketing platforms provide this one click feature.
The next step is to create Facebook ads that will help you find your people
You can reach brand-new audiences and find new customers by targeting people similar to your existing contacts with Facebook ads. We found that targeting an audience similar to our existing list can yield a 32% higher ROI than interest targeting alone.
In addition to selling stuff, Facebook ads can also be used to generate leads by linking to landing pages with opt-in forms. You can create an ad that drives people to your site so they can easily sign up for your newsletter in just a few steps.
Create a Facebook ad in 3 steps
1️⃣ Find people who share your interests.
🌐 Tip: You’ve collected a lot of information about your existing customers, so use it to your advantage. Using the profiles of your existing contacts, Facebook creates a lookalike audience based on shared interests, behaviors, and demographics.
🌐 To increase conversion rate optimization, you can A/B test a custom audience of your recent website visitors with a lookalike audience of likely subscribers.
2️⃣ Create your ad, complete with a link to your website.
🌐 Tip: A good Facebook ad image can make a big difference in your social media marketing efforts. Our cheat sheet will help you select an image that looks great and leads to conversions.
3️⃣ Make a budget.
🌐 Tip: Your budget represents the maximum amount of money you want to spend on your ad. You will only be charged when a person clicks on your ad, regardless of the amount you spend.
Here are some tips for growing your email list
Your email list consists of the valid, verified email addresses of your website’s visitors and users. It is helpful to collect emails for marketing and outreach, as it allows you to share information about your organization and to send customized messages based on where users first interact with your sign-up option. The following considerations will help you build this list.
1️⃣ Make your call to action (CTA) as strong as possible
CTAs persuade readers to take action. You want to craft a strong CTA that encourages them to submit a valid email address. You can tailor your marketing messages directly to them based on that information.
Visitors find it difficult to engage with you if your CTA is weak or nonexistent. As a result, you lose an opportunity to engage with them. Write a CTA that will encourage them to provide their email address.
2️⃣ Make it your own
Generic appeals are always less effective than personalized interactions. If strategically placed on your webpage, carefully crafted “pop up” ads can have a high conversion and engagement rate. Adding an “opt-in” form to your navigation or footer is also a subtle, but somewhat effective, way to cultivate new email subscribers. A great idea is to offer exclusive content or coupons to those who share their address.
3️⃣ Make use of multiple social media platforms
You can expand opportunities by building email list profiles on social media platforms that match your demographic. You can identify which social media accounts offer the best match for your target audience by having a variety of social media accounts. Include email updates, CTA statements, surveys, forms, and support buttons on your page.
Each month, Instagram has more than one billion active users. Instagram’s high engagement rate and tradition of influencer marketing also lead its Instagrammers to engage with business profiles and apps. In your Instagram bio, you can mention your newsletter or link to your website. Offer an Instagram contest or giveaway. Take advantage of Instagram Stories as well.
TikTok
Over the past two years, TikTok’s use has exploded. TikTok users are particularly popular among Gen Z and Millennials. This platform with its well-developed algorithm deserves strong consideration if you want to reach the right users at the right time and build followers while collecting email addresses as TikTok grows and surpasses Google as the top website. Take advantage of TikTok’s lead generation and lead magnets, go live, and engage them.
Youtube
Youtube has long been recognized as a social media resource by influencers and marketers. Set up a page with videos and add new content to encourage viewers to subscribe. Link to the webpage that collects emails from users and informs visitors to your Youtube page that if they provide their email addresses, you can suggest other videos from playlists you have created. Welcome people to your page with a video. Make commercials promoting your website or email list. Don’t forget to comment on other videos as well.
Building an email list for your business via Facebook ads and profiles is a long-established practice. With Facebook ads, you can reach a very specific audience and convert leads into loyal, long-term customers. E-commerce companies regularly use Facebook ads to build email lists that are closely aligned with the demographics they want to target.
Incentives offered
Give visitors something for sharing a valid email address on the platforms you use. Coupons, discounts, free items, and loyalty programs may be included. You can include gamification options in a discount, such as giving a “free spin” to determine the discount.
Assessing your success
Once you’ve published your pop-up form and Facebook ad, monitor your reports to learn how many new people have joined your email list. After establishing a baseline, adjust your messaging, timing, user experience, and other variables to see how they impact your conversion rate.
Get your email list up and running!
Keep in mind that people often change their email addresses, so make sure to delete inactive subscribers from time to time. Never purchase an email list from an outside vendor… There may be spam traps on some of these lists that will flag future outreach attempts from you to certain websites as spam.
Need help with your email campaigns? Let HercuList do the heavy lifting.
Have you started building a list of targeted subscribers yet? Start TODAY!!!
To Your Marketing Success!
George Balek 😀