Looking for the best autoresponder for your business? Imagine how much easier it would be to run your marketing on autopilot?
How about sitting back on the beach with your toes in the sand and watching as you sales soar?
Would you take the much-needed vacation knowing your next customer is right around the corner?Ā It would be nice if you could, right?
It’s true that real marketing isn’t quite that simple, but did you also know an email autoresponder can bring you new customers like clockwork – even when you’re not working?
What is an Email Autoresponder?
You can think of your email autoresponder as an automated series of emails that can help you attract more prospects, give them value, improve your credibility, and ultimately make them want to do business with you.
It essentially automates your email marketing.
When we talk to businesses about email autoresponders, they usually ask, What should I write in my letters?
Look at it this way. You find yourself in front of a large crowd. Potential customers who are interested in hearing from you. It’s important to give the best presentation you can. How would you respond to those prospects? What would you say to them that they would want to do business with you?
Well, the things you would say are actually your selling points. Your email autoresponder can convey those selling points to your prospects. You have them on your mailing list for a reason and the reason is because they want and look forward to hearing from you. Your autoresponder can be thought of as your best sales pitch, so write your messages to include that pitch.
Before you write your email autoresponder letters, ask yourself these two questions:
- What primarily do your readers care about?
- What are the reasons they would want to do business with you?
Prospects request your information with this one important question in mind:
How can I benefit from this?
You can use theĀ best email autoresponderĀ to show them how doing business with you will benefit them.
It will make them more likely to open and read your emails if you show them you understand their problem and can help solve it.
The following is an example:
Let’s say you are selling Autoresponder services like we are here at LeadLightning. You want to convert your leads into customers by using your email autoresponder. Your prospects are busy small business owners who are looking for time-saving solutions and to grow their businesses. We have the best email autoresponder available, so your selling points might include showing prospects how you can help them sell more and save time.
You might use the following email in your autoresponder:
“How AutoResponders Can Help You Sell More In Less Time”
A capture form on your website would offer this time-saving and money-making tip. After they fill out the form, they receive the email.Ā Include some time-saving and money-making tips such as this article within the email. Feel free to copy it for your own autoresponder.
At least one of your tips should be related to saving time. Include another tip on how businesses can close more sales by automating theirĀ lead generation and follow-up processes. Make sure you link back to your sales page or web site so prospects can learn more about your product.
Why is this email letter effective?
Prospects want to know how to save money and close more sales. The reason they asked is because they want to be able to do both. To make sure that your email is getting read, you should include useful tips in the information you send them. To find out more, prospects are directed to your sales page or web site.
To improve your email success, follow these tips:
1) Tell and ask questions.
Let your prospects know what’s coming so they look forward to receiving your emails.Ā Ask them to respond and to let you know where they could use the most assistance.Ā It gives you good ideas for creating future emails based on what they want to know.
2) Problem Solving.
Provide a solution to a real problem for your prospects.Ā Provide them with useful tips.Ā As a result, you become more credible and perceived as a trustworthy authority.
3) Results Shared.
Provide examples of how your services have worked to solve a past customer’s problems. Give insights and examples of how your services have saved time, made more money, etc… Share testimonials whenever possible as well.
Would you like to ask a question about the use of email autoresponders in your business? If so, please ask in the comments below. I’ll personally answer every question I can.
Remember, the best email autoresponder and marketing system in the world is not going to do you any good if you don’t have a way to get tons of quality traffic to it. The source I always recommend is HercuList.
As a HercuList member, you will be able to advertise your legal, non porn/adult material related website, system, program, product or service to a targeted audience of thousands of REAL people. Through their integrated email optin list, theZONE site surfing, and HercBlurb systems, HercuList PLUS takes email and Internet marketing to the next level. HercuList also includes an optional affiliate program, so you can start earning extra income right away. Get a $5 signup bonus just for joining.