It is no secret that just about anyone and everyone who is involved in Internet marketing has heard that probably one of the most important sayings of online business is, The Money is in the List.
Strategy for building a list
Building your list should be viewed as a long-term investment rather than a way to make a quick profit. As you build a relationship and trust with your subscribers, and nurture yout email list over time, you create a very valuable resource.
Your broadcasts should complement your website and even offer exclusive value. Include extra information that only newsletter subscribers can receive if you are building a list for your blog or affiliate website.
Many list building tactics promise millions of opt-ins with zero effort. Using these same tactics, you could potentially build huge lists, but how responsive will they be? I personally feel it is better to have a few thousand active subscribers than tens of thousands that completely ignore all my messages. Make sense?
The art of attracting subscribers
Subscribers should be attracted to your list by highlighting the benefits of joining, rather than being tricked into subscribing.
It used to be that people would search for newsletters to join. Now most are considered a nuisance and quickly deleted. By offering incentives, you can draw attention to your list’s benefits and build a massive list. Use free ebooks, videos, or other exclusive content to attract visitors.
Draw attention to your list’s benefits in order to filter out those who would only join for the incentive.
Marketing with lists
Providing value to your subscribers will bring you money eventually. Find situations where your subscribers can benefit from your services. Spamming a new list with affiliate offers right off the bat is the absolute worst thing you could possibly do.
Tips for building a list
Here are some tips for building your list that can help you save time, energy, and money.
Consistency is key
Sending consistent messages is extremely important. If you waited a few months between emails, your subscribers might forget they signed up and mark your email as spam. You should send out mailings on a daily or weekly basis. Biweekly and monthly are just too far apart.
Deliver value
To keep subscribers, you need to provide consistent high quality content. Your subscribers will opt out quickly if they do not benefit from your messages.
Make use of testimonials
Ask your subscribers if they have received any benefit(s) from being on your list. Then, simply ask for a testimonial.
Teasers should be added to regular content
Mention your list in your regular content and the value current subscribers receive.
You need to create a sales page for your list
A sales page for your mailing list should include benefits, testimonials, teasers, and an incentive.
Sign-up forms should be kept short
If you request too much information, you will have fewer subscribers. Decide what information is essential besides the email address.
Have you started building a list of targeted subscribers yet? Start TODAY!!!
To Your Marketing Success!
George Balek 😀